Back in 2005 published a story of how prescription drugs are being advertised direct-to-consumers.  So it went like this:  A cute, animated ball bounces around very sadly until he takes a magic potion and then all of a sudden it becomes happier than ever.  That is how one of the antidepressants was portrayed to the public.  Advertising had increased at a compounded annually rate of 30 percent.  What has happened since then is incredible.  It is now up to a pop culture-savvy level.  Their commercials are high tech and always intened to look cool with popular music, good acting, and lofty promises so they can reel in the consumers.  So what results is the consumer is now willing to take powerful drugs.  Even though the risk of serious illness and death is just around the corner.  Their commercials are becoming increasingly common and effective. This may give people a false security whenever these drugs are for medication purposes only. If these drugs are taken without precaution, it can very easily lead to drug abuse.

In 2000 drug companies spent $2.5 billion on mass media pharmaceutical advertisements.  This number increased to over $3 billion in 2003.  These facts found in “Overdosed America”.  So we may ask ourselves why pharmaceutical companies spend billions on direct-to-consumer advertising.  People can only get these prescriptions from their doctors?  Well they do it because it works.  The average number of prescriptions per person in the US increased from 7.3 in 1992 to 10.4 in 2000.  So there has been a demand and it keeps increasing.  Also the use of more expensive medication is on the rise.  When they looked at the figures they could see that the ones that have been increased are the ones that are being advertised.

So how does that work?  It works like any other advertising on the television.  The 60 second ad shows how bleak life was for a person before taking whatever prescription medicine is advertised.  Then lo and behold how wonderful life is while on the drug.  Then at the end, a voice tells you a long list of the side effects and it is spoken quickly and inaudibly as possible.

Now you as the consumer have seen this ad and there you go to see your doctor.  A medical researcher stated, “Surveys reported in our medical literature reveal that when a patient comes into a doctor’s office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time.”  So now you see that is the results of spending billions of dollars on ads.  That puts the idea in front of you the consumer and then you go to see your doctor and get what you have been told would solve your problem.

If you or someone you know has a prescription drug problem, contact us.